Leading the creation of a €30M digital banking venture in the MENA region under a complex multi-country regulatory environment — effectively acting as founder within a scale-up. Full-stack venture from concept through MVP to market, working across regulated tokenization infrastructures and stablecoin-related architectures in Qatar and Saudi Arabia.

• Full-stack MVP — designed and delivered issuing, payments, lending and FX from scratch
• Cross-functional team leadership — PMs, engineers, UX and ops across multiple geographies
• €30M fundraising — principal product lead for Series A/B rounds
• KPI frameworks and dashboards — built to validate product-market fit through continuous experimentation
• Regulatory navigation — complex multi-country compliance including Qatar and Saudi Arabia
• Strategic vendor negotiation — partnered with top-tier fintech vendors to accelerate delivery
• Tokenization architecture — working on regulated tokenization and stablecoin-related structures

Managed and launched the new 2020 cardio product interface portfolio on the Technogym Excite line. Influenced chairmanship, management, design, R&D and testing across the full product lifecycle — from conceptualisation, market and UX research, through design and development with continuous usability and human-centred focus. Product launched July 2020.

• Technogym Live — new digital UI inspiring people to embrace exercise and make it part of daily life
• Technogym Coach — built into every piece of equipment, provides motivation and personalised goal-tracking guidance
• Train with a Pro in one-on-one Sessions — virtual trainer guides you through a dedicated session series
• Challenge yourself with Routines — variety of movements with intensity automatically set by the equipment
• Outdoor Landscapes — natural and urban landscape streaming while training anywhere in the world
• Entertainment integration — Netflix, YouTube and favourite apps while training
• Human-centred UX research — continuous usability testing throughout the full lifecycle

Technogym Live — Excite line (launched July 2020)

Technogym Coach · Routines · One-on-one Sessions

Responsible for the new ARTIS line UI update — a major platform upgrade to Android-based UNITY 3 with new features: guided routines, wireless charging (first in the industry), new training app, outdoor streaming, and full 2019 app portfolio integration.

• Routines — exercise sequences guided by a virtual fitness coach, step by step
• Wireless charger — first cardio equipment line to include wireless smartphone charging as standard
• New streaming outdoors — virtual outdoor experiences and real-world landscapes while training
• Full entertainment integration — Netflix, YouTube; described as "a complete entertainment device"
• New app portfolio 2019 — complete suite of apps integrated into the new platform
• Enhanced hardware platform — upgraded performance and reliability on UNITY 3

Responsible for integration of Samsung Galaxy Watch Active with Technogym equipment. Galaxy Watch Active 2 integration allows users to login on Technogym equipment automatically with a simple tap and live a fully personalised training and entertainment experience. Data previously not communicated between smartwatch and fitness machine now syncs seamlessly.

• Tap-to-login — users tap their Galaxy Watch to instantly authenticate on any Technogym machine
• Full data sync — calories, distance, speed, floors climbed, incline and pace sync with Samsung S-Health and Mywellness app
• Personalised experience — training preferences and entertainment loaded automatically on login
• Unveiled at CES 2019 on the Technogym exhibition stand
• Covered in TechRadar and official Samsung and Technogym press channels

Responsible for the digital product development of the Skillrun TX UI — a high-performance treadmill with a rich digital interface covering routines, cadence training, sled mode, parachute training, biofeedback performance metrics and full entertainment integration.

• Routines — 3 goal-based routines: Cardio Fit, Strong Legs and Speed & Agility Drills
• Power training / Sled mode — grab the handles, push the slat belt; choose Parachute Training and run against resistance
• Swiftpad — tap a number on the grid to instantly reach any speed or incline (ideal for HIIT)
• Biofeedback — real-time key performance indicators: running power, cadence, step length, ground contact time, flight time
• Endless entertainment — Netflix, YouTube, internet, favourite apps while training
• Featured at Apple WWDC 2017 Keynote on the main stage

Skillrun TX — Parachute mode

Cadence training & biofeedback

Power training · Sled mode

Swiftpad & Netflix · endless entertainment

Responsible for the digital integration of Apple Watch GymKit — making Technogym the first gym equipment manufacturer globally to support GymKit. GymKit allows customers to connect their Apple Watch with GymKit-enabled cardio equipment including treadmills, ellipticals, indoor bikes and stair steppers by simply tapping their watch.

• Tap-to-connect — Apple Watch users walk up to any GymKit-enabled device and tap to instantly pair
• Real-time bidirectional data — heart rate, calories, distance and pace shared between watch and machine
• Technogym was the first global gym equipment manufacturer to support GymKit
• Featured at Apple WWDC 2017 Keynote — demonstrated live on the main stage
• Covered by The Verge, Apple Insider and major international tech press

Responsible for the development of the Technogym Virtual Coach — an AI-powered coach able to interact with users in natural language, offering personalised training programmes based on their goals and contextual variables including weather conditions, personal engagements, health conditions and dietary regime. Goal: help users maintain a healthier lifestyle.

• Natural language interaction — users talk to the coach conversationally as they would a human trainer
• Personalised training programmes — dynamically built and adapted based on goals and personal context
• Contextual intelligence — adapts to weather, personal schedule, health conditions and dietary regime
• IBM Watson NLP — leveraging Watson's natural language processing and machine learning
• Objective: continuous personalisation to help users maintain healthier lifestyles long-term

Technogym + IBM Watson Virtual Coach — AI-powered natural language coaching

Founded and scaled an award-winning IoT educational startup producing electronic kits for learning coding and electronics. INTOINO = INTuitive ARDUINO. Mission: Everyone can be a MAKER and it's as easy as LEGO. Took the venture from concept → MVP → product-market fit → sales → exit negotiations. Pivoted from maker market to education market after crowdfunding campaign provided key insight.

• INTOINO KIT — Arduino Leonardo + INTOINO Bulb (smart Wi-Fi antenna) + plug-and-play sensors + project app store
• Strategic pivot — from makers/engineers/DIYers to education market (primary and secondary schools) after crowdfunding failure; achieved product-market fit, sales and distribution partnerships
• Complete product redesign — Starter Kit, Maker Kit and Robotic Kit for schools; each with a project book and visual programming app
• Raised €0.5M — PayPal Startup Blueprint, Telecom Italia Working Capital, EC IMPACT Accelerator
• 15+ international awards — The Economist InnoCentive, Singularity University, Webit Istanbul, Audi Innovator, Kauffman Foundation and more
• Featured in Wired Italy, MIT Technology Review, La Stampa, ANSA, The Economist, Webit Congress Istanbul
• Workshops at Maker Faire Rome 2015, Mini Maker Faire Turin 2015, CoderDojo Turin, schools across Italy

INTOINO Starter Kit packaging

INTOINO product & branding redesign

App UX · visual programming language

Workshop · CoderDojo · Maker Faire

Assistant researcher within the areas of entrepreneurship and innovation at Karolinska Institutet — one of Europe's premier medical universities and home of the Nobel Prize in Physiology or Medicine. Dropped a PhD at the Italian Institute of Technology to take this position and explore the intersection of life science, innovation and business.

• Bioentrepreneurship unit — research in life science, innovation and the business of science
• Attended Niklas Zennström (Skype co-founder, CEO of Atomico Ventures) and Andreas Ehn (first Spotify CTO, founder of Wrapp) pitch sessions live
• Project management methodologies, research methodology and analysis, communication and the life science industry
• Grant sponsored by CRT Foundation "Master dei Talenti Neolaureati" — Italy's largest conference within science, economy, art and philosophy
• Experience that directly informed the founding of INTOINO and subsequent entrepreneurial career