I scale product ideas into scalable revenues. Engineer first. Builder by nature.
From building hardware at 17 to founding a global edtech startup, renewing a multinational's entire digital offering, and now leading a €30M fintech venture in MENA.
€30M
Venture scale · BKN301
4
Senior PMs led
15+
AI team · Technogym
20+
Years building products
Current venture
€30M
BKN301 · MENA digital banking · 4 Senior PMs
Global recognition
Top 3 worldwide
The Economist · Best startup globally · 2014
Research
Karolinska
Nobel Prize university · Stockholm · 2011–12
EU Programme
EC IMPACT
Selected startup · then invited as startup mentor
Career — most recent first
2022 — today
Head of B2C Product & Venture Lead
BKN301 S.p.A. · MENA · Fintech
Leading a €30M digital banking venture from inception — strategy, product roadmap, commercial model
Managing 4 Senior PMs across B2C product lines for the MENA market
Building a full digital banking stack from scratch in one of the world's fastest-growing fintech regions
€30M ventureFintechMENAB2CDigital banking
2016 — 2022
Agile Tribe Lead → Program Manager
Technogym S.p.A. · Global
Renewed the entire digital product portfolio of a global fitness brand — full UI stack across all cardio lines
First European manufacturer to integrate Apple GymKit — featured in The Verge and AppleInsider
Delivered Samsung Galaxy Watch Active, IBM Watson Virtual Coach, Skillrun TX, Artis Line, 2020 Display portfolio
Led 15+ person AI-driven customer insight team as Program Manager
Apple GymKitSamsungIBM Watson AITribe lead15+ team
2016 — 2017
Startup Mentor
European Commission · IMPACT Accelerator
Selected as mentor for EU's flagship deep-tech startup accelerator after INTOINO's own selection
Mentored early-stage founders on product-market fit, fundraising and go-to-market strategy
EC IMPACT mentorStartup advisory
2012 — 2016
CEO & Co-founder
INTOINO S.r.l. · IoT Edtech
Built from zero: hardware design, software platform, go-to-market, fundraising — €0.5M raised
Selected Top 3 startup worldwide by The Economist (2014) · 15+ international awards
Selected by European Commission IMPACT Accelerator
Top 3 The EconomistEC IMPACTFounderIoT€0.5M raised
2011 — 2012
Assistant Researcher
Karolinska Institutet · Stockholm
Research in bioentrepreneurship & innovation at the Nobel Prize university · CRT Foundation grant
Attended live pitch sessions by Niklas Zennström (Skype, Atomico) and Andreas Ehn (first Spotify CTO)
KarolinskaBioentrepreneurship
2002 — 2011
Engineer & Maker
Politecnico di Torino · IIT · LISiN
Biomedical engineering degree · EMG device design at 17 at LISiN Turin
PhD candidate at Italian Institute of Technology (IIT) — dropped for Karolinska opportunity
First code at 13 — Snake and roulette simulator in Turbo Pascal
IIT TurinBiomedical engineeringHardware
Case studies
Case 01 · Fintech · GCC
Launching a Digital Bank in a Regulated GCC Market
Led product design for a greenfield digital bank initiative in the GCC under a regulated framework — building a new banking product from zero in a complex, multi-stakeholder environment.
Problem
No existing infrastructure
Strong regulatory constraints
Multi-vendor ecosystem required
Fast time-to-market pressure
What I did
Defined modular product architecture based on orchestration principles
Structured integration strategy across core banking, issuing, onboarding and compliance providers
Led product scope across accounts, cards and onboarding
Coordinated cross-functional and cross-border stakeholders
Outcome
End-to-end platform design ready for regulatory submission
Reduced integration complexity through orchestration layer
Scalable foundation for future product growth
Case 02 · Platform · Fintech
Building a Financial Services Orchestrator Platform
Development of a modular platform enabling financial institutions to launch digital banking services through third-party integrations — designed to be vendor-agnostic and scalable across markets.
Problem
Fragmented vendor landscape
High integration costs
Limited scalability across markets
What I did
Designed modular product architecture for orchestrating financial services
Defined integration patterns across multiple providers
Led roadmap for key platform capabilities
Translated client and market requirements into scalable features
Outcome
Reduced time-to-market for new implementations
Standardized integration approach across clients
Increased platform flexibility across markets
Case 03 · Scale · Global
Scaling Customer Platforms in a Global Environment
Led product initiatives focused on customer lifecycle and digital experience across international markets — balancing B2C and B2B2C dynamics in a global fitness brand context.
Problem
Fragmented customer experience across touchpoints
Limited data-driven product insights
Need for scalable digital services
What I did
Led product improvements across onboarding and engagement
Coordinated global research initiatives
Translated insights into product enhancements
Aligned cross-functional teams across markets
Outcome
Improved customer engagement and retention
Enabled data-driven product decisions at scale
Supported global scalability of digital services
Recognition
The Economist · 2014
Top 3 startup worldwide — INTOINO selected among the best globally
World · Startup competition
European Commission
IMPACT Accelerator — selected as startup, then invited back as programme mentor
2013 · 2016
Karolinska Institutet
Research position at the Nobel Prize university — sponsored by CRT Foundation
Stockholm · 2011–2012
Point of view
Scaling product and service ideas into scalable revenues — from first line of code to €30M ventures.
Builder by nature — in product and in metal.
Background
I started coding at 13 and built my first medical device at 17. That maker instinct never left — it just scaled up. At Karolinska I researched bioentrepreneurship alongside Niklas Zennström and Andreas Ehn. With INTOINO I raised €0.5M, won 15+ international awards, and was named Top 3 startup worldwide by The Economist.
At Technogym I led the renewal of an entire multinational's digital offering as Agile Tribe Lead — delivering Apple GymKit, Samsung Galaxy Watch and IBM Watson integrations, then led a 15+ AI team. At BKN301 I now lead a €30M digital banking venture in MENA, managing 4 Senior PMs and building a full B2C product stack from scratch.
When I'm not building products, I restore vintage vans from scratch — same process, different materials. It keeps the builder honest.
Head of B2C Product & Venture Lead · BKN301 S.p.A.
Role
Head of B2C Product & Venture Lead
Period
September 2022 — present
Scale
€30M · MENA region
Team
4 Senior PMs
Leading a €30M digital banking venture from inception in the MENA region. Built the full product strategy, team structure and B2C offering from scratch in one of the world's fastest-growing fintech markets.
Venture leadership — end-to-end ownership from strategy to execution
Team building — recruited and managing 4 Senior PMs across B2C product lines
Product strategy — defining product vision, roadmap and commercial model for MENA users
Full stack from zero — building digital banking infrastructure and UX from the ground up
Managed and launched the new 2020 cardio product interfaces portfolio on the Technogym Excite line. Led the full product lifecycle from conceptualization through market research, UX design and launch with continuous human-centred focus.
Full lifecycle ownership — concept to launch in July 2020
Cross-functional influence — chairmanship, marketing, design, R&D and testing
Platform — Technogym Excite line with Technogym Live connectivity
Digital Product Developer Project Leader · Technogym S.p.A.
Role
Digital Product Developer Project Leader
Period
2019
Platform
Android · Unity 3
Led the full UI update for the Artis line on Android-based Unity 3 platform — covering Run, Bike, Recline, Synchro, Vario and Climb. Introduced Routines, wireless charger, streaming outdoors and the 2019 app portfolio integration.
Routines — step-by-step fitness coach guidance
Wireless charger — integrated device charging
Streaming outdoors — scenic running and cycling content
2019 app portfolio — full Technogym ecosystem connectivity
Digital Product Developer – Project Leader · Technogym × Samsung
Period
2019
Partners
Technogym × Samsung
Announced
CES 2020
Led the integration of Samsung Galaxy Watch Active with Technogym equipment. Unveiled at CES 2020 — tap to login, full data sync between S-Health and Mywellness, personalised training and entertainment experience.
Tap-to-login — automatic login on Technogym equipment via Watch tap
Full data sync — calories, distance, speed, heart rate between S-Health and Mywellness
CES 2020 — announced at world's largest consumer tech show
Designed and developed the UI for the Technogym Skillrun TX — premium performance treadmill combining traditional running with functional training and biomechanical feedback.
Performance metrics — real-time speed, power, stride and heart rate
HIIT protocols — high-intensity interval training with coach guidance
Functional training — sled push and cord pull resistance integration
Connected — Mywellness sync and personalised programs
2017–2018 · Hardware Integration · Technogym × Apple
Apple GymKit Integration
Digital Product Developer · Technogym S.p.A.
Period
2017 – 2018
Announced
Apple WWDC 2017
Press
The Verge · AppleInsider
Responsible for the digital integration of Apple Watch GymKit at Technogym — making Technogym the first European manufacturer to integrate Apple GymKit. Announced at Apple WWDC 2017 and covered by The Verge and AppleInsider.
First European manufacturer to launch GymKit integration globally
Announced at Apple WWDC 2017 — on stage at Apple's developer conference
Tap-to-connect — like Apple Pay for fitness machines
Digital Product Developer · Technogym × IBM Watson
Period
2017
Technology
IBM Watson AI · NLP
Developed the Technogym Virtual Coach powered by IBM Watson — a conversational AI coach interacting with users in natural language to offer personalised training programs based on goals, health conditions and lifestyle context. An early application of conversational AI in wellness, years before it became mainstream.
Natural language interface — AI coach that converses to understand user needs
Context-aware — weather, schedule, health, dietary inputs into coaching logic
IBM Watson NLP — enterprise AI for natural language understanding
Co-founded and led INTOINO from zero — an IoT edtech startup making coding and electronics accessible to students. Built everything: hardware design, software platform, go-to-market, fundraising. Selected Top 3 startup worldwide by The Economist and by the European Commission IMPACT Accelerator.
Built from scratch — hardware, firmware, cloud platform, curriculum, distribution
Top 3 worldwide — The Economist (2014) · 15+ international awards
EC IMPACT Accelerator — selected, then invited back as programme mentor
€0.5M raised — institutional investors and public grants
Assistant researcher at Karolinska Institutet — the Nobel Prize university — in the areas of bioentrepreneurship and innovation. Dropped a PhD at IIT Turin to take this position. The experience directly shaped the founding of INTOINO and subsequent entrepreneurial path.
Bioentrepreneurship unit — life science, innovation and the business of science
Live pitch sessions with Niklas Zennström (Skype, Atomico) and Andreas Ehn (first Spotify CTO)
CRT Foundation grant — "Master dei Talenti Neolaureati"
Foundation for the entrepreneurial career that followed
